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Pini Yakuel

๐Ÿ‘ค Speaker
192 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

I'm still profitable, but there are some things I would never fund as a bootstrap because your state of mind and your mentality is more survival kind of a state of mind when you're bootstrapping.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

Post funnel.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

So we've built a newspaper.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

We have our own publication that covers everything to do with relationship marketing.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

It's a separate brand called Post Funnel.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

We've actually built a publication.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

A real magazine.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

You can check it out.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

It's called Post Funnel.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

Like everything happens after the funnel, hence relationship marketing, retention marketing.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

And, you know, we have external writers.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

We have an editor.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

We have designers.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

What's it cost you to run?

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

It's like, all together, this year, it's around half a million a year.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

I like it.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

I like it.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

It's a unique idea.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

I like it, too.

SaaS Interviews with CEOs, Startups, Founders
1066 Optimove CEO: "Conditions Were Right To Stop Bootstrapping w/ $20m Raise"

That's why I did it.