Pini Yakuel

Yeah.

But probably, with the bootstrap state of mind, I would... Yeah, that makes sense.

You...

It's more of a survival.

You never know.

You want to prepare for a rainy day.

So even if you have some extra funds, you keep them and you handle yourself differently.

So it's a mind... Still, I'm not pre-hiring like crazy and I'm not changing my philosophy because of the fact that I've raised money.

But I'm trying to always open my mind and listen to the investors and to best practices and see if it's a good fit for Optimove.

But...

And that's the story.

I would say we're good with a year.

Yeah, I think before that we were, you know, we had like amazing CAC to LTV ratios because we got a ton of business word of mouth.

So for many, many years, we've got like with very limited marketing investment, we got very strong, you know, business.

However, as you scale and as you grow, we came to the U.S.

like two years ago, slightly less than that, like one year, nine months ago, I moved here to New York.

I'm in New York right now and I moved here and started the office.

We have 20 people in the office here in New York today.

And obviously when you go into new markets, then it's more expensive at the beginning, right?

There's a diminishing return.