Pini Yakuel

So every additional that you spend on a new market, a new vertical, it takes you more time to acquire a brand equity and, and, and, you know, good clients that give you, that refer you to new clients and provide you proper word of mouth.

So that takes time, takes more money.

So what is your-

And our churn is pretty good, it's pretty solid.

Mostly, it's actually very, very good, but mostly when we lose business is because we have a very tight partnership with our customers that's

mainly established upon data.

So we get their data from their databases, their first party data.

And when it goes sour is when there's issues with their data and, you know, or there's kind of like quirks in operations and the way that they send us data and it breaks and stuff like that.

So this is when the relationship goes sour.

It's pretty rare, but other than that, other than that, it's mostly strong.

I do care a lot about, so on a monthly basis, we churn 0.8%.

Oh, you mean upsells?

No, so then we have negative churn.

So this is only taking into account the revenue that we lose on a monthly basis.

Exactly.

No, the net is that we have negative churn, which is great for us.

How negative are you on that annually?

We do about...

Yeah.

So I think, I think we do, if you go to the other side, it goes to 0.5%.