PJ Richardson

Is it long enough?

Is it, you know, that kind of a thing.

But it became very sort of methodical with his side of the thing.

And, yeah, we just started kind of pecking away.

No, I don't mean this in a disrespectful way to the names of the titles.

I knew what they were going to be and where they were going to sit, but I was much more in consideration of the audience standing in the room or standing outside and how they would take it in and also the scale.

How this plays in a little quick time on your computer versus how we're all looking at it outside was like, hey, let it play out, but let it not be so...

fast or so slow that it puts you to sleep or makes you throw up or something.

So it was trying to just be delightful in just the right cadence.

that idea kind of floated for a while but then yeah i think we just i think we just went with our heart and who we are as artists and our passions and kind of just made the stuff we wanted to make and just break the rules of like brand consistency or i i sound dismissive of uncommon it's not the case at all it was just we wanted to make a bunch of crazy stuff and also make it change enough to keep the audience ourselves as part of that entertained by constantly trying different things and letting the like

chaos and mismatching and the sort of postmodern process as art lead it and just let it be this just very experimental thing.

And back to the friendships thing, it started to invite other people in, like our friend Alejandro, who's this amazing, amazing CG artist in Colombia.

I think he might be here, at least around here.

We called him and was like, hey, we want to do this hand reaching out thing because we want to try to trip people out.

Again, break this perception of what it is to have a surface.

And so he got in there, started making a bunch of stuff and experimenting with stuff and we got this like cool light.

So it was again, just like little micro ideas to try to be different and be, I don't know, an experiment and then pulling in different friends along the way.

I think, again, bringing it back to the beginning, when we're all here, or at least when I'm making stuff for a conference like this with my peers, I respect this audience so much, and I've stood on every side of this, and it's the social pressure of, like, man, I want to be as cool enough or as creative enough or whatever, and then the whole thing just became about tearing that skin off away and just being who we are deep down and making the stuff we like to make and letting it just kind of...

come out however it does.

It was kind of a shedding of pressure, in a way, as we went on.