PJ Vogt

And the first thing- As a curiosity at this point, is it inside you? Like, are you like, it's not, I feel like it hasn't yet bitten you.

Oh, so now they're curious because now they're a little paranoid.

Oh, so now they're curious because now they're a little paranoid.

Oh, so now they're curious because now they're a little paranoid.

Oh, you're saying that these youngsters have a more suspicious relationship to capitalism than us oldsters?

Oh, you're saying that these youngsters have a more suspicious relationship to capitalism than us oldsters?

Oh, you're saying that these youngsters have a more suspicious relationship to capitalism than us oldsters?

Yeah. And like, you know, there's plenty of evidence in our culture for this idea that oftentimes labeling something as ethical is a thin marketing technique. And La Fermiere's CEO probably goes to bed every night not wondering if a crack team of high school skeptics is going to descend on his terracotta plant or her terracotta plant.

Yeah. And like, you know, there's plenty of evidence in our culture for this idea that oftentimes labeling something as ethical is a thin marketing technique. And La Fermiere's CEO probably goes to bed every night not wondering if a crack team of high school skeptics is going to descend on his terracotta plant or her terracotta plant.

Yeah. And like, you know, there's plenty of evidence in our culture for this idea that oftentimes labeling something as ethical is a thin marketing technique. And La Fermiere's CEO probably goes to bed every night not wondering if a crack team of high school skeptics is going to descend on his terracotta plant or her terracotta plant.

But this corporate cheer and insistence is not totally playing with the teenage skeptics.

But this corporate cheer and insistence is not totally playing with the teenage skeptics.

But this corporate cheer and insistence is not totally playing with the teenage skeptics.

Well, what we're told about literature and liberal arts in general is that it's not about what it teaches you, it's about how it teaches you how to think.

Well, what we're told about literature and liberal arts in general is that it's not about what it teaches you, it's about how it teaches you how to think.

Well, what we're told about literature and liberal arts in general is that it's not about what it teaches you, it's about how it teaches you how to think.

Interesting. Yeah. But it's tricky if you're trying to say that your product is valuable and considered in a delicacy. Bulk plastic container is kind of working against your messaging.

Interesting. Yeah. But it's tricky if you're trying to say that your product is valuable and considered in a delicacy. Bulk plastic container is kind of working against your messaging.

Interesting. Yeah. But it's tricky if you're trying to say that your product is valuable and considered in a delicacy. Bulk plastic container is kind of working against your messaging.

Although, what I've always been told is that if you wanted to put a huge dent in climate change, just like... our reliance on cows as a food input because of the methane they produce is hugely bad for the environment. And so the fact that they're using cows at all is kind of a problem, although it's a yogurt company.