Praneet Chandra

And that costs you a lot more, right?

Like even with the likes of Shopify, you are roughly looking at somewhere like $1,000 a year kind of thing running a D2C store.

So anyways, they see us not as an aggregator,

but more of an enabler, right?

So we are anyways more profitable than or more cost affordable than Shopify.

But at the same time, yeah, we are cutting down all of your aggregator commission percentage.

So most of it is, as I said, right, we use Instagram as our channel, right?

We send out DMs and really try to figure out, oh, these brands have got good following and everything.

They must be selling more and that's how we qualify them.

So it's more of a personal fee as compared to putting on any ads or anything.

Like one thing I realized early on, Google ads and Facebook ads is good for getting a sign up, but doesn't really convert them to a paid customer.

So that is how different it is.

So it's been a very short time that we have been in business as such.

So we have hardly seen any churn apart from a couple of customers who came into a free plan and then they never converted into a paid plan as such.

So that has happened quite a few times, but I don't see another thing that we have to always look at it.

Unless a customer really sees value that I'm able to drive an order, I would not really get converted.

Right.

So we get a lot of people, but I cannot call it a specific churn as such at this point.

So I think we can definitely get extra revenue from this current standpoint.

And very soon, even if we double the revenue, we become profitable as such.