Priya McPherson

And so it is a central point that is really easy to find and navigate and it sticks.

Exactly.

Exactly.

And what I'm looking for the most, it's there and I can always go back to it.

Yes.

Can I add another point here as well, which has always stood out to me about Substackers is

you are also able to get a deeper understanding of why someone's made a decision.

For people who are building a personal brand, for journalists, for creatives, we typically assume what they're trying to do, right?

Because when you say it, you say it for a quick 30 seconds or a minute video, you assume where a Substack allows them to share, allows them to connect more in terms of this is why I did this.

This is my reasoning behind this.

I also feel as though Substack is going to be really helpful in reducing cancel culture.

Interesting.

I know.

Why do you think that?

I think this because I think when brands are making decisions or creatives or even politics, people really high up why they've made a decision and educating the meaning behind it.

And so you're not actually going to assume they've made it for this.

You're going to understand, OK, maybe you might not still agree with it, but you can understand their thought process behind making a decision.

Yes, you and I are both thinking the same.

How can we do this for ourselves?

I agree.