Priya McPherson

more aligned to you.

And you respect them more because they're actually sharing it with you and they're being vulnerable.

And so, yeah, exactly right.

You are connecting deeper and it still allows them to be naturally themselves while still including those affiliate links.

This is actually a great place to pause because we're going to hear from Zara Wong, who's been able to build this from the other side of things.

But let's hear a word from today's sponsor before we get into it.

We actually reached out to Zara Wong, who's contributed to Stylish before and runs a successful sub stack called Screenshot This, to hear about her experiences on the platform.

Now, her sub stack is quite fashion, lifestyle, all things in between focused.

And essentially wanted to know why she decided to prioritize building a presence on this platform.

She started really early.

She did.

I would say she was absolutely an early adopter.

I agree.

And it would be really interesting to hear from her in these recordings why she did that and where she can see it going.

All right.

So let's go.

And it's in one platform.

I actually often think about the stylish gift guides.

And that is a central place to go to when you are in need of buying a present.

Now, I know stylish is an odd sub stack, but I do find it is very akin to having a sub stack page where you can go back onto the page and you can find someone's gift guide for your partner, for your mom, for Christmas.