Professor Nicole Gillespie

I think we need to do more on that.

And I know that there is a lot of focus, particularly by regulatory agencies, to do that.

So certainly that's one aspect.

I think the government, you know, all governments, not just the Australian government, need to be really thinking about how do we tackle sort of mis- and disinformation.

One of the, you know, quite startling statistics from our survey is that 87% of people globally and similar numbers in Australia want, you know, clear laws that really combat that misinformation.

They want social media and media platforms to...

find ways that people can be more informed when content is AI generated.

They want them to be taking stricter action to combat that.

It's complex.

It's not an easy problem to solve.

There's a lot of technical challenges with it, but certainly there's a public mandate to do that.

And when we think about what's really at stake there, the majority of people across our survey say that they're concerned that elections are being impacted by this.

So in the sort of liberal democracies, we do see that very clear statistic where the majority of people are concerned about what AI may over time do to our democratic processes, you know, particularly due to just the extreme amount of sort of AI generated disinformation.

Well, I think another area that needs a lot of upskilling is industry use and governance of these tools.

So, you know, there has been often a speed to market.

Everyone wants to start using these tools and get the productivity and efficiency benefits.

To keep trust centre stage of companies' use of AI, I think it's really important that companies are thinking about the shared benefits they're creating from AI and

So it's not just about productivity and efficiency.

It's also translating into real value for customers, better customer service, not just more efficient service, for example.

So we find that's a very clear predictor of trust is the extent to which people are seeing those benefits as being shared.