Raaz Herzberg

I mean, I always think about when the board members look at the pipeline numbers, every company measures attribution so differently.

I mean, I always think about when the board members look at the pipeline numbers, every company measures attribution so differently.

And you work really hard to change a number, and you can build a team that's obsessed with that number.

And you work really hard to change a number, and you can build a team that's obsessed with that number.

But at the end of the day, I think sometimes things that are very hard to quantify

But at the end of the day, I think sometimes things that are very hard to quantify

like brand, are actually the things that matter most.

like brand, are actually the things that matter most.

I think people buy things.

I think people buy things.

And at the end of the day, I think enterprise is also people buying things.

And at the end of the day, I think enterprise is also people buying things.

It's a person at the end that buys something.

It's a person at the end that buys something.

And the brand matters a lot.

And the brand matters a lot.

I mean, when you now go to buy a phone, you don't start comparing the specs, right?

I mean, when you now go to buy a phone, you don't start comparing the specs, right?

You just know what you're going to buy because you're like, well, that's the best one.

You just know what you're going to buy because you're like, well, that's the best one.