Raaz Herzberg

I think it's not that different for anything, for enterprise software, for anything.

I think it's not that different for anything, for enterprise software, for anything.

But making brand investments, sometimes it's impossible to quantify them.

But making brand investments, sometimes it's impossible to quantify them.

And when I say brand, just to be very clear, I'm not talking about a big sign on the San Francisco highway.

And when I say brand, just to be very clear, I'm not talking about a big sign on the San Francisco highway.

I'm talking about any effort that makes your company seem very knowledgeable or an expert in their domain to your audience.

I'm talking about any effort that makes your company seem very knowledgeable or an expert in their domain to your audience.

And that could be a gazillion things that are very hard to measure.

And that could be a gazillion things that are very hard to measure.

And we spend a lot of our effort on those types of things, and I have no way of tying it back to a number.

And we spend a lot of our effort on those types of things, and I have no way of tying it back to a number.

And I don't really care, because I think that's what really matters.

And I don't really care, because I think that's what really matters.

ZOE CLIFFORD- You know, it's funny.

ZOE CLIFFORD- You know, it's funny.

I also think that when you have the numbers, you also don't know when it's good.

I also think that when you have the numbers, you also don't know when it's good.

I think every marketing leader that was ever fired had green numbers on his pipeline.

I think every marketing leader that was ever fired had green numbers on his pipeline.