Rachel Webster

That's ironic.

That's ironic.

Women went from worrying about soap floating to boats floating. They were encouraged to don a smart mechanic suit, tie up their hair, and get to work. They didn't need new stuff. They needed to plant victory gardens. They needed to salvage string and scraps of fabric. Everything was sacrificed for the war. Until Rosie was no longer needed.

Women went from worrying about soap floating to boats floating. They were encouraged to don a smart mechanic suit, tie up their hair, and get to work. They didn't need new stuff. They needed to plant victory gardens. They needed to salvage string and scraps of fabric. Everything was sacrificed for the war. Until Rosie was no longer needed.

She needed to release those rivets and roll on down to TJ Maxx. The advertisements stopped featuring women working and started telling them how to do their new job, being a housewife.

She needed to release those rivets and roll on down to TJ Maxx. The advertisements stopped featuring women working and started telling them how to do their new job, being a housewife.

Oy, to be a good little woman, you needed to get out of the way and get into the store.

Oy, to be a good little woman, you needed to get out of the way and get into the store.

Feels pretty lazy to rhyme eyes with eyes. So women went from hearing that they were so skilled at manual labor that they were literally making history working for victory by doing everything themselves and buying nothing to hearing that actually, wait, no, they suck at work.

Feels pretty lazy to rhyme eyes with eyes. So women went from hearing that they were so skilled at manual labor that they were literally making history working for victory by doing everything themselves and buying nothing to hearing that actually, wait, no, they suck at work.

Makes sense. And once the madmen outdid themselves sending mixed messages to women, they started sending a pretty direct one to children. Like us?

Makes sense. And once the madmen outdid themselves sending mixed messages to women, they started sending a pretty direct one to children. Like us?

But once the economy relied on the mass consumption of products, kids became a terrific source to exploit.

But once the economy relied on the mass consumption of products, kids became a terrific source to exploit.

By the time we millennials and everyone else had ears, they were flooded with a cacophony of unforgettable, haunting even, jingles that punctuated our Saturday morning hard tunes, infiltrating our developing gray matter. Who could blame an entire generation for wanting to be Toys R Us kids? I can't.

By the time we millennials and everyone else had ears, they were flooded with a cacophony of unforgettable, haunting even, jingles that punctuated our Saturday morning hard tunes, infiltrating our developing gray matter. Who could blame an entire generation for wanting to be Toys R Us kids? I can't.

Despite being Toys R Us kids with plenty of book fair purchases under our adolescent belts, we entered TJ Maxx with no desire to shop.

Despite being Toys R Us kids with plenty of book fair purchases under our adolescent belts, we entered TJ Maxx with no desire to shop.

She's more self-controlled than I do. It's true. I was not trying things on, but ironically, I'm the person who found the first purchase of the day in Sam's favorite department, jewelry. Does that say Nana?

She's more self-controlled than I do. It's true. I was not trying things on, but ironically, I'm the person who found the first purchase of the day in Sam's favorite department, jewelry. Does that say Nana?