Raf Howery

So that's where it started.

And then from there, realtors tend to have a lot of, let's just say, they use a lot of word of mouth.

So that has helped.

We incentivize them to do that.

And from there, it got over to other other clients.

The other thing that I think this was really important for distribution that I think nobody has figured out yet, and this is what we've done.

You see a B2C experience.

You're going through it right now on screen with me.

That is my best marketing tool because when companies look for solutions,

They are going to see an enterprise ad or they're going to see a very business page, but they have to call you to find out.

Here, they're playing with it as they're themselves as actual users.

And they're basically kind of, that's when they reach out to me.

So one of the best things that we've done in terms of distribution, in terms of marketing, is to make the customer as an individual use our tools.

Every time I pitch anything, I say, you have a home, go play with it.

And that actually made a big difference.

I think we're poised to do that next year.

Very early, actually.

Looking at the pipeline right now, we should be in good shape.

But again, you don't know what the market does.

We are sensitive a little bit to mortgage rates.