Raf Howery

But I gave up all of that because one of the things I wanted to do is to build something that I can finish.

In the world of management consulting, you build for others and you move on.

So that is one of the things.

And yeah, there's another reason for this.

I was on a plane very often and I think I was missing my kids.

My kids were growing up without me.

So I needed to stay.

And of course, when you're a global leader, the only people that want to hire you are...

the people who want to play another global role.

So I really kind of, that was another, you know, I would say motivation or should we say influence, or maybe I was pushed into that direction.

So there's a little bit of, you know, not, it's not only.

Yeah, I think it told on 2018, I would say.

Well, first of all, I think I solved a problem that no one has solved before.

And I think that's an important thing.

You're actually creating a solution for a problem that people have either thought it can't be solved or never bothered to notice it.

Yes.

I think the distribution was to actually want, like in the beginning, there was not a whole lot because I said we were building.

The idea was I worked, when I built the first tools, my first clients, I distributed to realtors and I distributed it for free.

So I would go literally from one brokerage to another and I will pitch one by one.

It was a small use case, but that was, for me, it was validation more than actual revenue.