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Raf Howery

๐Ÿ‘ค Speaker
237 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I'm going to have to guess around maybe somewhere between 400,000 to 500,000.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Between the big and small clients?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

No, it's five banks.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

The rest are other banks.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

So we sell to the fintechs, we sell to the prop tech, we sell to insurance companies, sell to brokerages.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

So in any business, I would not say that 20 is all banks.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

No, no, it just ranges between, it depends on the bells and whistles, but it ranges between 10,000 a month to about, let's say, 50,000 a month.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

No, actually it's a pretty standard.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Think about it this way.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I have a bank, let's say a zero to a hundred thousand address.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Think of that as your basic.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And then you have a product, a product maps to those.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

So each product has a price.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And then when you bundle multiple products, you get a discount.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

So let's say the price for the cost estimator, the renovation cost estimator, which is one of our most popular products.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

It can range between $5,000 to $25,000 based on also like there are certain, for example, banks require a lot of InfoSec services.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

So that changes the price structure.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

But let's say it's $10,000 a month, very simplistically.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

If you add two more products, each one of them is going to, let's say, $5,000, $5,000.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And then you get a discount on the $20,000 that we've just added up.