Raf Howery

But basically think of it as the number of addresses that they want to engage with within a band per month.

So let's just say a bank says, I want to hit this kind of volume.

I want to engage 100,000 customers, a million customers a month.

We price it by those bands.

And then as they increase, they go to the next band.

A single bank, I would say.

I mean, I can't share numbers, just obviously, because of the contract terms.

Yeah, I would say it depends on the bank.

and the size of the bank.

So that's very hard.

A large bank will see probably hundreds of thousands.

It depends also on their marketing, where they put it.

If they put it within a signed-in experience, that's a lower number, but a much higher engagement.

If you put it on the public side, that may be a higher number, but then it becomes a function of how well they do the marketing and the closing.

So there's an engagement with...

integration with Salesforce, Adobe Audience Manager.

So what we've seen is that every bank is different and every bank, some banks are better at certain things while others are better at other things.

So it's really not a very specific formula, but yes, let's just say a large bank or let's say a regional bank will see hundreds of thousands.

That's a very good question.

I think because it's a suite of products, if I have to aggregate all of those, I'm going to say per month, but I'll talk about a year or per month.