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Raf Howery

๐Ÿ‘ค Speaker
237 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I would say 40 to 42 engineers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

There are some, of course, then there's all the rest of the management and then you have a bit of marketing.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Yeah, that's because we have not really put a lot of energy into sales.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

We've only put energy in sales in the last year because, as I said, we wanted to build and control and build that moat around it.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Now, this is where the transactions are going is to build the sales function.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Today, I can tell you that our sales funnel is extremely healthy with just two sales guys.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

So what we're seeing is that we're going to change that.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Again, that's part of why we invested more in engineering all along.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And now it's time to invest in sales and marketing.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

We do a little bit, but that's where that's going to change.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And that was by design.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

It looks that way.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I'll also say that the cost per employee is very different.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

We have a large team sort of overseas where the rate is very different.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I would say 85% of the company is between India and Colombia.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Okay.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

No, we can still definitely live within the cash that we have, but it will not allow us to explode, right?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

This is where we will need to raise money to go big and far.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And that was, again, by design, because, again, part of the business is to collect all the data and refine the data to get to a point to build a user experience that works for everybody.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And that was time consuming.