Rafa Kayi

Yeah, so I was actually facing the issue.

I was working as digital marketing manager for one of the leading real estate companies in Spain.

And I was burning a lot of money spent on Google ads, Facebook ads, and it was very expensive to acquire property owners online.

So I asked my real estate agents just to share content online in order to get those clients.

But they were telling me, Rafa, I don't want to share boring content.

If you share specific content and personalized content, then I will do it.

So I ran a pilot and I asked my team to write manually this content for them.

It was kind of a hustle because it was written manually.

So it was not scalable.

But we did it.

And we selected some of our real estate agents and it really worked.

It worked really well.

So we wrote the very first line of code back in 2022.

It was like in May.

It was a pretty, pretty lean time.

Let us say it was like our MVP was May last year.

Okay.

It was when we officially launched the product was October last year.

And the very first month we got the first paying client, which was really cool.

Before that, we were just running pilots.