Rahul Vohra

realize this happens until I point this out.

Let's say you're running in Mario, and you hit the A button to jump, and you're flying through the air.

You're holding down right.

When you hold down left, what happens?

You go left.

That's completely a physical, right?

So you're flying, you're jumping and you hold down left and you suddenly start steering left to avoid presumably the big chasm that you just found.

But it's fun.

That's an example of a squishy affordance that the control system has given you and controls are a whole other thing.

So yeah, identify these squishy affordances, identify these areas where it can respond in an analog way, and ask yourself the question, is it encouraging playful exploration?

Because if you can say yes to those things, you've made a toy and you're well on your way to making a game.

In 2014, pitching a piece of email software, just talking to people about this, how you convinced anyone that email...

but we thought about it in a fun way.

I'm curious how you came to decide that that's the company you wanted to build and also like how you convinced anyone that they should build it with you, you know, as partners, as investors, as anything.

Because it is kind of like completely opposite the way people were building software, especially productivity or B2B software.

Yeah, yeah, totally.

So convincing people of things is possibly the hardest thing we have to do as founders, right?

And there are so many different audiences.

There's investors, there's future co-founders, there's your earliest users, there's the press, there's the industry you sell to in general.

And I think each one is its own fun little puzzle.