Rahul Vohra

And then people start trying to type in random things like, oh, I wonder if it will handle in a fortnight and a day.

And it does.

And I even had one user type in never, like never bring this email back.

And we had a little funny thing over on the right-hand side where we have an interpretation of what you typed in in ASCII characters.

And we had the Shrug emoji guy when you typed in Never.

It's like little things like that which are fun and the experience of a toy

create these little localized moments of delight.

And if you build lots of these in conjunction with each other, you now have a collection of toys.

That by itself is not a game.

Farid mentioned the word loop.

There's the idea of the game loop.

You need other things as well, but that's an example of a toy-like experience.

And so as you're thinking about your own features, I would ask yourself questions like the following.

Is this particular feature toy-like?

Is it fun just to poke?

Does it have what we game designers would call a squishy affordance?

Can you like bend it in an analog way and it will react back to you?

What's a good example of that?

Oh, the jump in Mario.

In fact, this is so intuitive, most people don't even...