Rahul Vohra

And I'll give you a specific example, perhaps in the context of toys.

So what is a toy and how is it different to a game?

The way I would summarize it is actually linguistically.

You play with a toy, but you play the game, right?

A ball is a toy, but football is a game.

And you can actually use this when you're building products.

It turns out that the best products are made with toys because then... Sorry, the best games, I should say, are made with toys because then the games are fun on multiple levels, the level of the toy and the level of the game itself.

And an example from Superhuman would be our time auto-completer.

This is what happens when you hit H to set a reminder on an email.

And I noticed this in onboardings, and we ended up deliberately designing for this, but people would start to play with this toy.

Once they'd understood how it worked, they'd start to play with it.

So if you haven't seen this, you basically hit H, you type in when you want the email to come back, and then it sets a reminder.

And so if you type in 2D, it's two days, 3M, O is three months, and so on.

When people figure out how it works, they start trying to break it.

So...

Like I saw people type in 10, 10, 10, 10, 10.

Like, what does that do?

Oh, that's October the 10th at 10, 10 p.m.

Or 2, 2, 2.

Well, that's like February the 2nd, 2022 or whatever it was.