Rahul Vohra

The pitch is very different.

The thing that would resonate the most, I found, is momentum, which is actually ultimately the job that we have as founders, is to create momentum.

And, you know, there's always cool stuff happening at other companies, just got a raise, or I need to see through the next vesting cliff, or my company just went public and I need to hang around for a while.

Like, there are always these excuses, right?

but you need to get those people with you right now.

The best, most awesome thing you can do is basically have some form of narrative that sounds like, this train is leaving the station, and if you don't join now, I don't know that you will be able to join.

And so for me, the ways I did, and I didn't even write any code, but it was stuff like, the very first thing we did was buy superhuman.com, which was kind of insane, by the way, because I raised $250,000, first check into the company, and I immediately spent $175,000 on it.

on the domain, but I knew that's momentum.

Like I'm serious about building this company.

And again, I'm speaking to like five or six potential co-founders.

They're all watching this momentum take place.

Then it was hiring one of the best design agencies out there.

it was producing great designs and then it was writing the landing page for superhuman which is more or less actually still the copy that we have today like really obsessing over that and making sure we're telling that narrative then it was continuing to raise more and more and more money so over the period of about nine months to a year my potential co-founders were seeing all of this happen and by the time i had

One or two million dollars raised, the main name in place, the landing page in place, the storyline there, the first designs done, both to wireframe and high fidelity concept.

I think it was just very obvious to them this was going to be a very exciting thing and I wasn't messing around.

And that's how we got them on board.

The way to build a collaboration tool was give it, make it freemium, put it out there for free, allow people to just sign up for it, try it, get going with it, make it really, really simple to get started on.

But there's a lot of things about Superhuman that are actually the opposite of that.

So one is this human touch onboarding.

I'm curious, like...