Rahul Vohra

The problem is getting those people to stick around.

And more importantly than that even, what do they say about you to all of their friends and to the people that matter?

And it was obvious to me with Superhuman, partially because I lucked onto it with Reportive.

Reportive just kind of like massive success all by itself, good product, perfect timing, very lucky, became a cult product.

So I looked onto making a cult product and I was like, can I recreate the conditions to create a cult product?

And it turns out the answer is you absolutely can.

You just have to be very strategic about how you do that.

One of the most important things, if that's your goal, is to have as few people saying anything bad about your products as possible.

So how do you control for that?

Well, just make sure everybody is deliriously happy.

Well, how do you achieve that?

The way you achieve anything as a founder is just maniacal control over every single detail.

And so I insisted that we would only onboard five people a week, that I would onboard all of those five people.

And back then, those onboardings were long.

Ours was probably half an hour, but the first ones, they were like two hours each.

And I would go to the office.

I'd research people ahead of time.

Actually, you came to the office.

I forgot that.

It wasn't a Zoom call.