Rahul Vohra

So those were the initial motivations.

It was...

control the blast radius, make sure every single person became a net promoter, and also use it as a way to build the best possible product, to truly understand what people wanted, to understand about email workflows we didn't understand, of which there are plenty.

We built for us, as soon as we hit the market, we started encountering other email workflows.

That's fine, that's normal.

We just have to start catering for those workflows and also find all the bugs and fix all the bugs.

Then we noticed something really, really weird.

which is the metrics for these users were off the charts.

Like, the activation was crazy.

The retention was crazy.

The virality was crazy.

The net promoter score was crazy.

Our ARR was just sort of like going up without coming down in any way, like the churn was surprisingly low.

And so I looked at that and I was like, huh, like, am I just that compelling?

People love it so much.

So my brother used to work for the company.

He was our head of growth at the time.

I was like, why don't you go do this?

Let's just disambiguate whether it's me or the process.

Yeah, and he did it.