Ramit Sethi

This is a very powerful moment because...

The vast majority of people have never been asked this, and they've never been treated, especially by a money person, non-judgmentally.

First of all, people do not prioritize spending on the things they love.

That's not the way people act.

And this is one of the central mistakes that the entire financial industry makes, which is to treat people like they are rational robots.

Yeah.

Oh, people, they believe that their children are the most important thing to them.

So therefore they are apportioning resources accordingly.

No, they're not.

They're not doing that at all.

And so when I asked them, what's the most important thing to you?

The answers are always the same.

The number one thing that people love to spend money on is food, eating out, fine.

Number two is travel.

Number three is health and wellness.

Then we take a look at where their money is actually going.

It is never aligned, never.

And so what they claim is important to them is not reflected on their calendar and in their spending plan.

And that's where we get the opportunity to change things.

Okay.