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Ramon Barrios

๐Ÿ‘ค Speaker
138 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So our average lifetime value right now is around the $2,000 range so far.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

Per month, it really depends.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

Some stay active monthly, some don't.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So I would say about $1,000.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

Right now, we are about to hit 200 brands in the marketplace.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

All of them are paying, but some of them pay every month.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

Some of them just say, hey, we're going to take a break for three months.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

We'll see you later.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

And they can come back.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So you can look at it as like a vetted Upwork where they just activate a creator whenever they need it.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

Yes.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

For sure.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So, you know, when we looked at this space, we saw that every company in this space was investing in a sales team and we couldn't compete with that.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So we instead invested in the product.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So we got rid of the sales team.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

We invest 100% of the products into the product.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

So customer success, campaign templates, examples of other brands.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

And then we have incentives for discounts based on how many credits you purchase a bulk that incentivizes the brands to get an account manager and get 10, 20 percent discount per credit if they purchase a bulk.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

Yeah, so a credit will get you, so all credits are standardized, they're $100.

SaaS Interviews with CEOs, Startups, Founders
Trend.io Does $60k/mo Helping Brands Find MicroInfluencers

And that gets you, you know, a post from the micro influencer on their social, but you also get the video or the image with licensing and distribution rights.