Ramon Barrios

And yeah, that's our content strategy.

Oh, no, they were one of our customers.

So we worked with Mizzen and Main.

They published content.

They generated content on Trend.

And then they were running that content on paid advertising.

Yeah, absolutely.

I mean, the only way for us to be able to attribute that is to plug in onto these other platforms where the content is being leveraged via API.

But it's challenging enough right now, especially with limited capital, to be able to grow a marketplace on both ends and continue to optimize in the technology.

So we know we're going to get there.

But even right now, it's big enough of a value prop for brands that we're able to do this very efficiently, affordably, and in a scalable way.

Yeah, absolutely.

We focus on micro-influencers, but we vouch for brands to also work with

you know, KRLs, if you will, because, you know, if you have a white label CBD brand with just a sticker on it with an Instagram that has three pictures on it, likelihood is that people aren't going to want to work with you and we would love to take your money, but we know it's not going to be a fit.

So the better, the more social proof you already have, the more it's going to organically want to have people work for you with you paying less and giving out less.

So if you were to use trend, you probably have to focus on, uh, you know, influencers are starting out their own business, especially with COVID.

It's a good time because they're all trying to diversify income.

So I would say, yes, it would work for that.

However, we focus more on lifestyle products.

Uh, you know, if you came to us and said, Ramon, I need SAS, you know, micro influencers, uh,