Ramon Barrios

We got like an app that was like $100,000 for free, but he still says it's one of the worst decisions he's made.

Yeah.

So key opinion leaders that have taken off in China and now it's taken over here where it's like, hey, it's not just an influencer.

It's actually someone who is entitled to give an opinion on this specific product because they're an expert of that matter.

It could be like a real doctor out of Harvard who, you know, has the credibility to speak up on a product or something like that.

Correct.

Exactly.

Yeah.

So in that case, it would have to be the ones that have an audience.

Um,

to be able to drive customers.

In our case, you know, we saw that there was a lot of opportunity in that keyword and we just went for it.

But the Shopify one is the one that's crushing right now.

Yeah.

So we have a JNR team who manages our writers, who are contractors and subject matter experts who we have our keyword strategy and topics.

And that changes dynamically where we just assign it to them.

And somebody on our team is taking care of making sure that all that content is keyword optimized.

And then we publish weekly along with our podcast, which is now

ranked in pretty high in the DTC category.

So that is starting to do really well.