Rand Fishkin

And we are used by a ton of like, you know, Fortune 5000 companies, but essentially they have small research based accounts with us.

And then we recommend that they go with, you know, a true enterprise SEO provider, someone like a stat or serps.com or somebody like that.

Got it.

To get that data.

$119.

A little more than that, like $119.60, something like that.

It's a tough one for us, but generally it's sitting around $100, $110 right in there.

Yeah, because remember Moz has five or actually six different products.

And so there's, there's question about like, does every single marketing, does all the marketing costs go into just pro, which is essentially our, um, you know, the product that I'm talking about, our largest product, which is responsible for 85 to 90% of our revenue.

Um, or should we split things out based on other ones and, you know, how much of it is brand marketing versus individual product marketing.

So cost of customer acquisition is a real challenge.

Um, but the nice thing is, um,

It is definitely somewhere between, depending on how you want to calculate it, $90 and $120.

Great.

Let's see.

I think...

Again, depends if you want to call it across the entire cohort.

I think average customer life is like 9.5 months or something, 10 months, something like that.

But if you do qualified customers only, so we do a few things.

We have this qualified customer segment, which is essentially you make it past month three, paid month three, and we call you a qualified customer.