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Randy Wootton

๐Ÿ‘ค Speaker
185 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Yes, PurePlay SaaS company focused on Fortune 2000 companies that are struggling with the challenge that all marketers are facing.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

It's about how do you deliver on the promise of personalization?

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

How do you get content, the right person at the right time, and actually make marketing work better?

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

No, actually, I've only been here six months.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So I came in six months ago to help them continue the evolution of the company from a social media management monitoring only solution into an enterprise software solution sold to the whole marketing organization.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So Percolate, really well known for social media management capabilities.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

We're out there defining a new category called content marketing platforms.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Yeah, sorry.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

It's company started in 2011.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So it's been around for about seven years and I joined six months ago.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

It's a great question.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So, I'm a grower, not a founder.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

What I do is I come in and help companies scale.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So, I'm a go-to-market guy, sales, service, and marketing.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I like companies that are in this stage of often described as that series C. You have product, product-market fit, and now what you need to do is go activate in the marketplace.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And so...

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I'm probably just not smart enough to have an original idea.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I come in and help get stuff done.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

How did you learn that about yourself?

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