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Randy Wootton

๐Ÿ‘ค Speaker
185 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

That's a great question.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

My background in the military was a naval aviator.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I like things moving fast and making quick decisions, and I think that coming out of business school, the types of problems I was interested in were the ones where the innovation was coming from collaboration around interesting ideas and scaling things through organizations versus being the guy sitting by myself and coming up with a big idea.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

No, I wasn't.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

We did secure some additional funding.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

As you can imagine, when you bring in a new CEO, it takes a little bit to define a new strategy, and then you want to have the funding to execute.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I had left Rocket Fuel, took some time off, and went surfing in Costa Rica, did some yoga, tried to come in touch with myself, and then my wife got sick of me trying to get in touch with myself at home, so I go get a job.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

But I was very deliberate in looking for a company at this stage, focused on this problem.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Lots of exciting opportunities out here, but I thought Percolate had made enough of the transition that I could be successful.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

All equity or is there debt on the top of that?

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Well, there's, we have a line of debt that we run with Comerica, just like many companies do.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

We access it as a sort of working capital line versus a funding line.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

The equity last round was done in 2015.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So I

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

like most startups, you end up, you get a little money to prove a thesis and you execute 12 to 18 months.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

You go get a little bit more money and you keep going.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So I inherited the debt line that we had.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

It's an MMR debt line.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

The additional debt is a convert.