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Randy Wootton

๐Ÿ‘ค Speaker
185 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Fixed interest rate, yeah.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And I was interested in your question, your assumption around the debt.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

What I found is, and having done this at Rocket Fuel as well with debt financing, is there a bunch of banks that are just lined up with the VCs, the top VCs in the world, and they got these different deals that they do, and they invest in the portfolio, and you get good terms because you're a Sequoia-backed

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

like Sequoia, GGV, Lightspeed, and First Round.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Those types of companies want to, the banks want to do business with those companies.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And so it's a matter of, I think capital structure is one of the most interesting things you have to think about as a CEO and for early stage entrepreneurs.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Getting smart on that is really important because the price of capital, the cost of capital of debt versus equity and how much you take and when you take it, really different instruments and different expectations.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And clearly something that people, CEOs, CFOs, need to be thinking about all the time.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

No, no.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

It's more of a, we can access up to our capacity.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

The capacity is determined by our MRR.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Fortune 2000.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So it's enterprise software companies.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

We talk about brands such as MasterCard, Unilever, EA.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

We are working with some of the largest brands in the world because what we like is complexity.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

The problem we're solving is when there's a lot of products, a lot of channels, a lot of markets, and a lot of marketers trying to figure out

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

what is the campaign they should be executing, how to have people build content, and orchestrate that from a global centralized operation all the way down into local.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So the problem we solve is primarily B2B, big enterprise type problems.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So we're north of 200,000 per year.