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Randy Wootton

๐Ÿ‘ค Speaker
185 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I think of it as a business development or sales development.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And it's a percent of the sales team.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

We, I would tell you industry wide, what you find is about a three to one ratio in terms of three salespeople to one BDR.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

is what's appropriate.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Again, it depends on if you're doing a key account strategy.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

So the difference is if you have BDRs that are incented to just set up initial meetings, that's a different model than if you're trying to do an account based strategy and you have your BDR setting up meeting all around the account because it's a, you're trying to do that key influencer and get the density.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

That's a, that's a different type of engagement that you're doing.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And that, um,

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

But I think the ratio of one to three is probably right.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Generally speaking.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Yeah, I mean, we're in line with what you would expect from a VC-backed company.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

High double digits or are you over 100%?

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I don't know.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I mean, we are dependent upon getting the big deals and expanding them.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

I would tell you that I'm excited about the customers that we're working with, the traction we've gotten on the expansion.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

And so I think you can...

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

do the math on the, on the calculated growth rate.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Our goal is to grow, um, as fast as possible, but responsibly, right.

SaaS Interviews with CEOs, Startups, Founders
1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine

Getting the top line revenue with the investment behind it to drive, um, a path towards profitability.