Randy Wootton

Right now, play bigger.

It's all about category definition.

And I think it's a category of strategy.

And when you're evolving and defining a category, it's been very powerful.

Number two, is there a CEO you're currently following or studying?

No, I mean, we're doing more with LinkedIn, and I'm excited about it in terms of, again, if we're trying to engage with B2B marketers in developing a community of people and education, I do think LinkedIn is probably on social our most valuable engagement tool at this time.

Married, two kids, 11 and 13, cute little boys.

Never see enough of them, but very excited to be at this stage of my life.

Well, my 20 year old self was in the military.

So 20 year old self.

Oh, I'll give you a quick story.

So in the military, you, there's a saying like lead follower, get out of the way.

It's very clear about who's going to make the decision.

And I don't care.

It's your decision.

Great.

We're going to go take that hill, but you're going to go lead it.

And the corporate sector, the big thing I had to learn, it took me a while, was it's lead, follow, or let's talk about it.

And you spend all this time in meetings with people just talking about things.

And it just drove me nuts when I first got into the corporate sector was like, it's clear there's a decision to be made here.