Ravi
๐ค SpeakerAppearances Over Time
Podcast Appearances
How many customers are paying you something?
40, 40, 40 customers pay us to build up that revenue stream, right?
The growth of the zero to 1000 that we're targeting is going to come through the resale channel and the affiliate channels that we have some experience in working with, but in the lower price point, because we can't
go with the direct sales force against those accounts.
It's just not economically viable.
So we're changing the model and that's how we're going to expand going forward.
Okay, so we have two successful resellers today.
one of whom we recruited in the last 30 days.
We have two more that are starting in the next 30 days because we have to find them out.
And they have five customers each they plan to bring on board in the first 90 days.
And what do you pay the resellers when they bring you a customer?
Our model is 30 points on the first year, 15 on the second year, and a trailing five life to date.
Okay.
And why did you pick that model?
because we want to incent them for year one to get a high growth.
And then we think second year, you should scale back because the effort's less.
And from third year on, we want to have a residual in play because we want them to be comfortable with what they have.
We will play with the model a little bit as we get more experience, but we also don't want to have margin erosion.
At the same time, we want to have some retention strategy in the channel so they enjoy having some residual revenue, but the focus is on acquiring new customers.
And are you profitable still today?