Ray Daniels

The marketing plan as far as that of what it looked like to consumers, not what it was.

I'm talking about what I'm a consumer.

It's a bunch of millionaires up here telling me they not making enough money, which is true.

True.

But Jay, at that exact same time.

was also dealing with Apple about to start Apple Music and knew that Apple Music was going to start to do their exclusive deals.

They did one with Chance.

They did one with Drake.

Everyone knew that these DSP wars were starting out as exclusive deals.

You have to pay for my app to get that.

So Jay...

being the genius that he is, is saying, yo, Nicky, I will give you stake in this and we'll put all of our albums through this entire thing.

And you know who ironically is the only one that ever stuck to that?

Not even Jay.

Jay didn't even stick to it.

Beyonce.

you couldn't get lemonade off top.

Beyonce is the only one that stuck to that motherfucking deal.

If everyone stuck to that deal that was on that stage, we would be having a different conversation.

I'm saying what Jay was trying to do was one of the most gangster shit I've ever seen in my life going against the big three guys.