Ray Daniels

So my kids, like when Drake and Kendrick was dropping, my son is the one that called me when Family Matters dropped.

Yo dad, it's out, go listen.

Like my son is 16 at the time.

It's like, dog, we in the culture together now.

When I was a kid, my mother was listening to Anita Baker and Luther Vandross and I was listening to Rakim.

Mm-hmm.

Now me and my kids are listening to the same thing.

So I think hip hop has an opportunity to spread, but we so used to, we trying to go through the roof and it's like, no, there's no more roof.

The ceiling is up there.

All we can do is just populate the floor we on right now.

It's going through the same cycle of, of every genre.

And unfortunately hip hop is hitting the worst time in history where music is meeting commerce.

So in, in 20 years, Kendrick's going to do the 30 year anniversary damn tour and everyone will be there.

Yeah.

But,

As far as the young version of keeping the genre going, I don't know where that's going because everything's content-based.

And now you're running into Lior Cohen, who's the head of YouTube music, saying, we're not focused on songs.

Yeah.

So it's fucked not because of a hip-hop reason.

It's fucked because of the playing field that we're in.