Ray Gutierrez

everything all of the above like to get that right color that right pen tone or you know the difference between the rgbs the cmyk is like what is your philosophy because anyone these days is i'm gonna do a startup i'm an entrepreneur no you're not you're just self-employed like i just got a little thing with a shirt like look at me go everybody thinks they're a t-shirt designer i mean seriously they'll walk in and they're like no they don't want to use our expertise they want they want this it's like your designs in real estate which

And I come from the music world from from behind the camera to in front of the camera to behind whatever instrument.

I love that I come from the music video world, like a director back when being an MTV director was a thing.

That was my thing.

Making it back then is different than it is making it today.

What is your definition of making it as a musician?

Making it is different for everybody.

For me, I've never looked for fame or riches, although the riches would be nice.

reel them back in to what what works what doesn't work you know in our industry so we really do have to do that but we also have you know it's a it's an art you know and our employees i've got employee i've had for 22 years i mean i've got her at 17 i still have her nice that's the best

I've always looked at, can I do this and make a living doing it?

Yeah.

I don't even need to make a super crazy good living at it.

I just want to be able to make a living at it.

That, to me, is making it, as well as...

Can I get on stage with a band and throw down the show and everybody's just vibing and just chilling and loving everything that's going on?

I know they're awesome.

She's very talented and you have to have some talent and know what for your customer, what their needs are, what they would like.

From musician to musician, and I'm about to do my quest in 2026, I'm like, well, I'm going to take it serious too.

And for us now at this point, this far in, we have Bluebell is one of our big customers too.

But my hurdle were, what the hell am I going to sell?