Ray Gutierrez

Like, what is me?

Like, there is no money in music.

We've had them for 19 years and we kind of know what they like, what sells for them.

There's probably some money in merchandising, but you need an audience in a community before you can monetize and create merchandise.

So it's pretty easy for us to figure it out.

It's so important.

So for someone in your position, how are you monetizing?

That's one of the relationships that's very important.

I'm very eager to continue this conversation offline because it's important because

How are you making a hustle?

What is your day-to-day?

Yeah, a lot of it is merch, but you have to build your fan base.

As a creator, as someone that understands brands, you want that brand to be on everyone because that person is supporting you.

Once I get the fan base to a certain thing, a certain level, your merch starts to go up, and then your shows, you can get...

And now that person is an extension of your brand.

They're just amplifying your voice.

Yeah.

Talk about some of the clients or some folks that you've amplified through your work.

more shows at a higher rate yes sir so that's kind of how grassroots sure you know you have to do it if you're doing it by yourself you're spending all that money but it's the same end result whereas a record label is going to spend that money but then that's their money and you get like here's some oh yeah but if i do it right it'll be all my money

This is, you just teed me up perfectly.