Ray Gutierrez

There's a difference between a musician and some dude that can randomly play four notes over and over again.

So you can tear that away, and then you screen print the size label and the logo, whatever it is.

So, like, how does one break through the noise and go, I am product market fit.

And so we got into that, and now some of our customers are loving that.

I know that my sound matches my look and my look matches this really unique clientele that is out there.

And it's not easy to replicate.

Other t-shirts companies can do it, but it takes a while to figure it out.

What is the blue ocean strategy for a musician today?

Oh, yeah, for sure.

That is a good question.

It's not easy.

I'm still trying to figure that out.

Sorry to interrupt.

I was going to say a lot of folks kind of hire you for that because it's 30-something years of experience, you said.

My music has such a wide range.

range of genres that one of my music marketing mentors, so does he.

I'm like, that's what the value is at because that's what I was trying to point out.

Everyone can make t-shirts now.

And, you know, you hype up the rock stuff, and you hype up the other stuff, and you hype up whatever your current thing is, there's a fan base for it.

I know.