Ray Gutierrez
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Appearances Over Time
Podcast Appearances
It's really about trade secrets.
Here's how you mix your real reds with this and that.
And the Pantone colors.
You were asking about that.
We can mix to be a specific Pantone.
Yes, sir.
Okay, these are country songs.
And there's so many colors.
I need to market to the country audiences.
And sometimes they want a specific, cool, pastel-y something.
There's more into that.
That's cool.
But then I've got all this grunge stuff that I can market to people who are into 90s grunge.
So we just get that, make big books, fan it out.
Yeah, go to Nashville and then go to Chicago.
Which color do you want?
Yeah.
I mean, it's all about marketing.
We can create that Pantone color.
Right on.