Ray Gutierrez

Right on.

How can folks learn more about you and follow your journey?

Nothing yet?

Very cool.

So do you feel like most of your customers are recognizing you because of your philanthropy, your community service, the culture you're cultivating, as opposed to just a business?

Oh, boy.

How does how does one design a handbag in Excel?

I was going to say, it's funny how folks kind of like they buy into the charm and the culture as opposed to the actual product.

So you're kind of like pixel mapping.

What advice can you give to someone that is running their own business, like a coin laundry business, or that is having trouble scaling or growing?

You just set in a good example there.

Like, I'm sure they bought into your message, your family.

Gotcha, gotcha.

So what was the next step?

How much of that is like...

Who did you call next?

I'm sure you're all very authentic, but sometimes you got to be a character on camera.

And when they stopped laughing at you, what happened next?

How much of it is authenticity?

How are you represented on social media?