How a Trade Business Became a $200M Machine
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How did Rebecca Cassel challenge the status quo in a male-dominated industry?
Being in this male-dominated industry and in the trades, people are always like, you know, you don't fit the mold, you know? And so being young, being blonde, being a female, I've kind of always been one of these people that challenge the status quo. And it was almost like it drove me harder when people said, oh, you can't do that or you shouldn't wear that. So starting my own HVAC company from scratch and growing it very quickly early in my career, I went, I can do this. And if I can do this, I can inspire other people to do this. Rebecca Castle is a visionary, growth-driven entrepreneur and the CEO and founder of Certain Path. With more than two decades in the HVAC, plumbing, electrical, and roofing industries, she helps contractors scale profitable companies while also guiding leaders in business strategy, investment thinking, and long-term wealth building across the trades.
We're trying to elevate the industry. We're trying to also attract more people to it. What we're trying to do is say, hey, we can inspire you. You can be successful. You can achieve your dreams. You can have everything that you've ever wanted in your business, but you have to do.
It spans the globe like a super high school internet Elvis. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast for those who live to leave a legacy.
That's extraordinary.
What inspired Rebecca to start her own HVAC company from scratch?
The impossible. Oh, that is sensational. Open. Chicago was the lead. You said Paul is the fastest man on the planet.
You can live.
Welcome back to another episode of the Living Your Legacy podcast. For Inside Success, I am Ray Gutierrez. Joining me today is Rebecca Castle. We're actually moments away from filming Rebecca's Legacy Makers episode. So we're going to take this opportunity as essentially as a preview of you. Welcome to the show.
Thank you. I am so excited to be here.
Right on. Clearly, so am I. First of all, before I even ask what you do, who are you based on just your frames, your shoes, your avatar, your everyday avatar?
I love fashion. Right on. And I'm in the trades. So they don't really usually go together. I've always done that. And early in my career, someone said, do not look like you look right now. And I kind of, after hearing that, went, you know what? I'm going to be me. Even though I'm in the trades, I'm going to be a fashionista. My grandma beta inspired my fashion. So very much about that. But I'm like, why not? In the trades, you got to have fun.
I was just going to say, I read that part of your script. Most of the time, I don't read the scripts beforehand. I like to go in surprise. But you were called tall and blonde. Are you tall and blonde? I just want to affirm.
Well, maybe not naturally blonde. I am tall. I am tall. And then obviously, I always love to wear heels. And so it makes me even taller. Extra taller and extra blonder. That's right.
How does mindset influence long-term success in business?
There you go. And how have things been going for you being extra taller and extra blonder these days?
Well, it's great now. I will tell you, early in my career, being in this male-dominated industry and in the trades, people are always like, you know, you don't fit the mold, you know? And so being young, being blonde, being a female. And so today it's awesome because there's so many more women in the trades now. So it's a little easier to feel like you're accepted. But I've kind of always been one of these people that challenged the status quo. And it was almost like it drove me harder when people said, oh, you can't do that. Yeah, yeah. Or you shouldn't wear that. I even had someone tell me that you should lie about your age because people aren't going to take you seriously. You need to be older to be in the trades, right?
So today is great.
Yeah, yeah. You would think, like, we hear these stories within our tribes, but one of my favorite stories is Tim Burton himself. You know, he was a Disney animator, and he... Drew a certain way and it wasn't the Disney way. He basically said, screw that. And then yada, yada, yada, Nightmare Before Christmas. And then he basically created his look, his energy.
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Chapters
5 chapters
1
How did Rebecca Cassel challenge the status quo in a male-dominated industry?
0:00–1:35
2
What inspired Rebecca to start her own HVAC company from scratch?
1:35–2:56
3
How does mindset influence long-term success in business?
2:56–14:07
4
What systems and processes are essential for scalable businesses?
14:07–15:17
5
What opportunities exist in the home services industry?
15:17–15:23