How Two Golfers Turned a Joke Into a Brand
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How did a simple joke about twisted golf tees spark the idea for Twisted Tee?
We uh just kind of started kicking the idea around a couple of years ago, uh just kind of as a joke. One day ran across a couple of twisted blue plastic teas on a tea box and it just popped in my head. Twisted tea.
We knew that the logo was what we needed. We had the name, but we knew the logo needed to be good. So we really focused on it. So it was the two of us. We just meshed it together and created it all on our own.
Frank and Haley Bassetti are resilient, inspiring, and purpose-driven entrepreneurs and the founders of Twisted T. Guided by their personal journey of overcoming adversity and health challenges, they empower others to transform hardships into triumph, driving a legacy of authentic community, unbreakable resilience, and purposeful living.
When you're with friends and family, you wanna be out there and have a good time, like you said, get a little twisted. Yeah. And so we just wanna create something that's gonna go the long haul for just the average everyday person, but also something that that people that take it serious can wear as well.
And I also look at it like the way you would look at a chef, the way that they put energy into their food. It the ingredients, um, the passion behind what they do, it makes it makes it that much better. And we have a lot of love and passion behind this and just good vibes going into this.
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Hey, welcome back everyone to another episode of Living Your Legacy Podcast. I'm your host again, Jay Slangan, and we are down here as usual in the Miami Beach uh studios. And we get the privilege of speaking to some of the best disruptors, experts, and entrepreneurs all across the country. And today we've got two special guests with us today in the podcast room. Uh why don't you guys introduce yourself? What's your name and what's your business and where are you from?
I'm Hayley Bassetti.
And I'm Frank Bassetti. We are Twisted T. We're from Colorado.
All right. Well, uh, I've heard of Twisted T, but not a golf twisted tea, right? Yeah. So Twisted T, you guys are I just did your episode, so I do know a little bit more about you guys than than uh others that I have on the podcast. But uh tell me about Twisted T. It's so it's uh premium golf apparel, right?
That's right, yeah.
Yeah. And so what do you guys uh how'd you get into it?
We uh just kind of started kicking the idea around a couple of years ago, uh just kind of as a joke, you know, with some friends of mine and and um one day ran across a couple of twisted blue plastic teas on a tea box and it just popped in my head. Twisted tea. All
right.
And I thought, man, this is play on words. Well you might be able to do something. Yeah,
so there's a lot of different definitions of twisted. Yeah. Yeah, for sure. Especially when people think of golfing, right?
Yeah.
Uh but you literally found two twisted, swirled up golf tees. Yeah. And It's basically the original version of Twisted. Yeah, exactly. Yeah. All right. The OG. All right. So uh How did you guys kind of uh you get you don't come from an entrepreneurial background, right? So tell me about what you guys did before and how you kind of stumbled across wanting to come from that idea of finding two s gnarled up teas, right, to actually building a company out of it.
My experience is just in finance and numbers and Frank has done a whole lot more.
Yeah, I've been in oil and gas for thirty years now, kind of worked from the ground up to where I'm at uh currently in transportation and logistics marketing.
Okay. So you got finances and you got logistics, right? Yeah. So that's kind of two key areas when it comes to uh an e-commerce business, right? That's right. All right. So you guys took your background skills. Held hands, jumped off the entrepreneurial cliff together, right?
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Chapters
6 chapters
1
How did a simple joke about twisted golf tees spark the idea for Twisted Tee?
0:00–8:34
2
What role did AI play in creating Twisted Tee’s logo and brand identity?
8:34–11:46
3
How did the founders transition from finance and oil‑gas backgrounds to launching a golf apparel brand?
11:46–15:00
4
What challenges did they face when sourcing premium apparel overseas without meeting suppliers in person?
15:00–18:55
5
How did they use social media to build an audience before any inventory existed?
18:55–22:07
6
What design details (materials, collars, tags) set Twisted Tee apart as a premium yet playful golf brand?
22:07–22:37
Speakers
3 identifiedMore from Living Your Legacy
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