Ray Gutierrez

I know five, ten years ago it was all... It was all hands-on.

It was all Photoshop, InDesign.

I get it.

You're speaking to the choir.

I wouldn't like to call it white labeling, but I almost feel like you can almost get to like, you know, I'm a DJ, but I almost feel like, well, I have a hardcore loyalist crew that come out to see me.

Let's create a sip skip line specifically for them, but let's upcharge the shit out of them because I know my clientele will drop a thousand cool on a table for 15 minutes.

Do you create that experience just for that one divine unicorn?

Are you able to just scale to that?

38 years.

That's a lot of experience.

Um, yeah.

Asking for a friend, by the way.

Ain't no Canva software nerd that designed it understands what that is.

Sure, you've got a piece of software that can do all these cool things and optimize your workflows, but you really need that intuition, which is priceless.

Yeah.

Yeah, because I'm seeing the gears because what you're doing is creating exclusivity.

You're creating that private Facebook group, but it just happens to be in a bar.

And like there's so many cool people I've met in pub cross, like especially living in San Francisco.

You'd have the the reunion of all these cultures.

And it's just like such a way because sitting at a bar and introducing yourself in the old fashioned way of buying someone a drink and going, yo, eye contact.