How a College Student Bought His Professor’s Business
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Why did Andrew Oleson decide to buy his professor's business?
I was in college. The owner, the founder of PDG was a professor of mine. I finally got the guts one day to walk into his office and said, if you want to sell, I'm interested in buying. And I really was focused that whole year on preparing myself for business. I was like numbers, numbers, numbers. And about six months into this business, I realized it had absolutely nothing to do with numbers. Andrew Olson is a creative entrepreneur, branding strategist, and the CEO of PDG Plus Creative. Drawing from decades of experience in branding, marketing, and business leadership, he helps organizations clarify their vision, strengthen their identity, and build meaningful connections that drive lasting impact.
We're full service. We do everything cradle to grave. So we don't just kind of do a design or do a logo or do a brand or whatever. We come in and we really evaluate the landscape of what they're trying to accomplish and say, okay, In our sector of the pie, how can we make you the most successful?
It spans the globe like a super high school internet.
What lesson shifted Andrew's focus from numbers to people?
Today, Apple is going to reinvent the fun.
It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy.
That's it.
Welcome back to another episode of the Living Your Legacy podcast.
For Inside Success, I am Ray Gutierrez. Joining me today, which I just interrupted his interview session and brought him out to his podcast so we can stick him back into his interview session, is Andrew Olson, today's operations CEO. Andrew, welcome to the show. What's up, Ray? How you doing? Fantastic. Thank you for asking, Andrew. What are we going to learn today about you, Andrew Olson? What do you want to know? That's a big question. Select all of the above and go. Seriously, where do you want to start? Dude, literally, where do you begin?
What's getting you out of bed every day, every morning? That's my favorite thing to talk about. I could probably go on a soapbox about this, but... We really get to work with – my favorite types of people to work with are like the small to mid-sized businesses. Oh, hell yeah. Because those are the guys that actually write the check. Yes. And they're much more invested. They can be. I don't want to discount the big guys. Sure. But they can be much more invested in what they do. And we get to come in and be, I mean, almost on a partnership level in their success. Yes, sir. When it comes to marketing, we don't just kind of do a design or do a logo or do a brand or whatever. We come in and we really evaluate the landscape of what they're trying to accomplish and say, okay, in our sector of the pie, how can we make you the most successful?
Right on. And it's such a blessing, especially when we get to see the progress, we get to see things take off. I don't want to say that we own the success, but we get to be a part of it, which is super. It's just amazing. So you run a creative agency, a marketing agency? Yep. And we're full service. We do everything cradle to grave. So we'll do the overall marketing strategy. Then we'll come in, we'll evaluate the brand. We'll take a look at, okay, if you don't have a brand, we can build you one. If you do have a brand, what do you want it to say? And what's the reality of what it says? And then how do we bridge that gap? Then everything that comes out of that, the website, maybe it's a SaaS product, whatever, the graphic design work, the branding work, whatever we do really comes out of the strategy that we've picked up at the beginning.
Right on. Cradle to grave. That's awesome. It's crazy. I'm surprised I've never heard that before. I've got to steal that from you.
Take it.
Take it, man.
Just give me a buck every time you use it.
I think you owe me like two bucks at this point. Two bucks at this point. Fairly great. Three bucks. I can keep going for my friend. Gosh, I got to ask you, man. As someone that comes from the creative world, obviously, in the marketing world, it's got to be kind of tough to be running a creative agency. Everyone out there thinks they are a creative director.
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Chapters
5 chapters
1
Why did Andrew Oleson decide to buy his professor's business?
0:00–1:00
2
What lesson shifted Andrew's focus from numbers to people?
1:00–11:55
3
What challenges did Andrew face when launching a new product?
11:55–17:44
4
How does Andrew's hiring process create a high-performance culture?
17:44–18:10
5
How does Andrew ensure a strong company culture?
18:10–19:44
Speakers
3 identifiedMore from Living Your Legacy
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