Ray Reich

Well, the number one thing, the reason I founded the company was to build the B2B SaaS and cloud industry largest benchmarking index that allows SaaS operators to go in and see how they measure up to like company peer groups across every function, every process.

They can go to pitchmarket.ai.

They can look at companies that are like their cohort from an ACV, 10K to 25K.

Find out what CAC payback period at median is or CAC ratio or GR or NR.

Anything they want, Nathan.

Great question.

So the goal was always to build this free database of B2B SaaS benchmarks to help operators make better decisions.

We needed to build awareness of this.

So we started with our podcast, the Metrics and Measure Up podcast.

And as you know, Nathan, I've been around for so long in this recurring revenue business, I was able to get amazing guests from

the founders of LinkedIn, DocuSign, Gainsight, Clary, Gong, over 150 of those over the last two and a half years, and they became the awareness-building platform for what we were doing with benchmarking.

In fact, Nathan, of the 25 companies that we've partnered with to build this benchmarking database, 23 started with an appearance on the podcast.

Great question.

Let's use Nick Mehta.

I worked for six months to get Nick Mehta on the podcast.

I did my 25 minute podcast.

I said, by the way, we're doing benchmarking.

I love to do benchmarking on the state of customer success.

Here's how we do it.

Here's how we publish it interactively using our platform.