Rebecca Stiles

And of course, when we sign up to these things, there's privacy terms, there's T's and C's.

But, you know, no one reads them.

We want the discount, so we tick the box.

So it will be very interesting.

I guess we don't know really how strong the rules are for protecting our information until there's a breach.

But I think perhaps the biggest vulnerability is it could open the floodgates for more dynamic pricing.

So that's when I could be offered a price for, you know, a can of baked beans that's X amount and then someone else is offered a different price.

And how we monitor whether prices are being offered in accordance with the Fair Trading Act, I think that is potentially a slippery slope.

If there becomes a lack of transparency about what the actual price is, are we actually getting good deal or are we being offered prices depending on our demographic information or in our shopping information that we've handed over to these companies?

Well, I think everyone loves a deal.

You know, especially with supermarkets, why spend more on a grocery shop when you don't have to?

You know, remember pricing.

I mean, times are tough, so you're going to do all you can to get the best deal possible and not spend too much.

I mean, people do love the rewards.

I mean, if you go somewhere regularly and you're buying stuff that you intend to buy and any collecting points and that works for you, I think, you know, that's all great.

It's just perhaps doesn't work as well for a customer when they're enticed to buy stuff that they never intended to or you're enticed to buy more stuff that perhaps you never intended to in order to get points.

Rewards can work.

if it's actually what you wanted to buy, but if you're being swayed to different things and you didn't want to do those different things and they're more expensive, perhaps it's not quite working for the consumer.

And I also think it's rewards in very concentrated markets, especially for essential services like food.

I mean, we've got a duopoly.