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Rebecca Stiles

πŸ‘€ Speaker
50 total appearances
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The Detail
The high price of loyalty

We're probably loyal to both.

The Detail
The high price of loyalty

Most New Zealanders would go to both.

The Detail
The high price of loyalty

So it's, yeah, I think it brings up the question of are we being priced fairly and do rewards really work in markets that aren't particularly competitive in the first place?

The Detail
The high price of loyalty

That's a very good point.

The Detail
The high price of loyalty

I mean, yeah, budgets are constrained.

The Detail
The high price of loyalty

I guess I'm just thinking the way that new Club Plus card is structured.

The Detail
The high price of loyalty

You get points for shopping at the more expensive chains like at New World and Foursquare, but you don't really get points for shopping at Pack and Save where you're probably more likely to get the best deal.

The Detail
The high price of loyalty

So I think that's an example of a company trying to entice us

The Detail
The high price of loyalty

Maybe not all the time, but occasionally you might shop at those more expensive chains to collect points that you could then spend at the cheaper chain.

The Detail
The high price of loyalty

So I think that's sort of wooing us to different options that may or may not work for us.

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