Reena Gupta

No.

I think I told you that our marketing and things is very, I call it very reactive because of the way we grew in AppExchange.

So we are growing.

very thin on budget on marketing and sales.

There are very few specific events that we do.

No, I wouldn't say that.

I mean, it depends on where we have investors.

So if you go to a trade show and you have 15 such opportunities of closing business, if some of them may close in three months or may close in 12 months or maybe never close it.

So it's a pretty typical way of the ROI.

What I look for it is first thing is, did I cover my expenses properly?

Wow.

Customer by customer, we have not done those kind of analysis.

But the way we look at it, marketing cost is if I have spent 20 grand in a certain marketing event, how many customers we got from that marketing event and did it cover 20 grand or did it give us 100 grand?

Yeah.

That's how we look at it.

So I would say that cycle varies a lot depending if you go to Dreamforce, you can get that return very quickly.

I think if you look into it, one of our biggest expenses, Salesforce event.

It's pretty hefty.

I'm close to 50 K just for one, one event.

So it's, it's very expensive.